Midlife skin can be tricky. Fluctuating hormones from our 40s onwards start to deplete skin’s natural collagen levels. This can cause skin dryness, loss of radiance and firmness, hyperpigmentation and increased sensitivity. Many of us stick to the same old skincare routine and fail to see results. These common skincare mistakes can make midlife skin symptoms like dryness, tightness and sensitivity even worse.
MISTAKE NO.1: Using the wrong cleanser
Cleansing is the first step in any skincare routine and choosing the right one for your skin is even more important when you are dealing with the effects of collagen loss around midlife.
A cream cleanser is the best choice for collagen depleted skin as it locks in moisture and won’t cause irritation. Foam cleansers and wipes are a big no no as they are incredibly drying for skin. A cleansing balm might seem like a great choice, but balms can strip the skin of natural oils causing it to become even drier. Because of their waxy consistency, cleansing balms can also disrupt skin’s natural barrier which can cause skin sensitivity.
It’s true that many popular skincare balms contain essential oils and fragrance which are two of the biggest causes of skin irritation and best avoided in midlife. A cream cleanser will nourish and rejuvenate skin without disrupting its natural barrier.
The 2-in-1 CREAM CLEANSER & MASK is so nourishing it can be used as both a cleanser and a face mask treatment making it the perfect choice for rejuvenating skin that is dry and tight. It’s an intensely nourishing cream cleanser and face mask wrapped up in one luxurious product. The velvety formula melts into the skin to deeply nourish whilst gently dissolving make up and impurities leaving skin radiant, supple and deeply rejuvenated.
The moisture locking formulation is packed with an indulgent blend of antioxidants, vitamins and nourishing natural oils that rejuvenate midlife skin. Featuring 6 carrier oils we have carefully selected for their amazing skin benefits.
A luxurious blend of Grapeseed, Rosehip, Apricot Kernel, Avocado, Jojoba and Sunflower - natural oils that are rich in essential fatty acids to nourish and protect against skin dryness, whilst calming inflammation. Shea Butter deeply moisturises, regenerates and soothes while heavenly neroli blossom water rebalances the complexion and uplifts the mood.
MISTAKE NO.2: Getting scared off retinol
Many women are nervous of using retinol around menopause. It may be that their skin has become more sensitive and reactive, and they are worried retinol will make it worse. It’s true that retinol does come with some well-known side effects and that’s why choosing the right formulation is key. The truth is there is no other skincare ingredient that is able to transform your skin in the way that retinol can. It’s the gold standard for ageing well with multiple benefits for midlife skin.
Reduces the appearance of fine lines
Stimulates cell turnover
Boosts collagen production
Targets hyperpigmentation
Controls breakouts
Improves firmness and elasticity
Skin tends to become more sensitive around midlife so choosing the right retinol formulation is key. When we launched Living M creating the perfect retinol for midlife skin was top of our list. Not all retinol products are designed with menopausal skin changes in mind, and we wanted a retinol that delivered maximum results with minimum risk of irritation.
SUPER A RETINOL SLEEP CREAM has been formulated especially for menopausal skin to enjoy all the benefits of retinol whilst minimising the risk of skin sensitivity. Firstly, we have chosen to use an encapsulated retinol which is released gradually as you sleep. Time release technology reduces the risk of irritation often experienced with retinol use and it penetrate skin cells at a lower level for more noticeable results over time. Nourishing ceramides and multi-molecular hyaluronic acid work to strengthen skin’s natural barrier and deliver deep replenishing hydration to keep your skin looking dewy and radiant while the retinol gets to work. Moisturising ingredients are built into the product so no need to buffer or mix with other products making it quick and simple to use.
MISTAKE NO.3: Not sticking to a consistent routine
It's human nature to want quick results and its easy to think there are miracle products out there that can transform your skin. The truth is there are no magic solutions when it comes to getting great results from your skincare. To get results consistency is the most important factor and sticking to a skincare routine is the best thing you can do to transform your skin. The reason? You need to give your skincare products time to work. Skin cells renew themselves and the time it takes for this cycle to complete increases as we age. The upper layers of skin go through cycles where they shed the oldest skin cells to reveal the fresh new cells beneath. The time this cycle takes varies from person to person but broadly speaking this takes 21 days for someone in their 20’s. In our 50’s, this increases to around 45 days as cellular renewal slows down.
So, to avoid switching between products and stick with your skincare routine for at least 8 weeks to see the full benefit.
The Perfect Skincare Routine for Midlife Skin
The ULTIMATE MENOPAUSE SKIN EDIT is an easy-to-use skincare routine for maximum results in midlife. The high-performance products have been expertly developed to complement one another to target the signs of collagen loss – dryness, loss of firmness and radiance, fine lines, skin sensitivity, redness and inflammation.
Step 1 Cleanse
2-in-1 CREAM CLEANSER & MASK is an intensely nourishing cream cleanser and face mask in one luxurious product. This moisture locking cream formulation leaves skin cleansed, rehydrated and glowing. An indulgent blend of antioxidants, vitamins, nourishing natural oils and uplifting neroli blossom water.
Superstar ingredients: grapeseed oil, rosehip oil, apricot kernel oil, shea butter, vitamin E
Step 2 Serum
QUENCH & SOOTHE SERUM is a next level super hydrator designed to brighten, soothe and calm sensitised skin. It also helps control hormonal breakouts for an ultra-hydrated, brighter, clearer complexion.
Superstar Ingredients: Multi-molecular hyaluronic acid, niacinamide and Vitamin B5.
Step 3 Moisturise
COLLAGEN BOOST MOISTURISER is a multi-tasking dream cream designed to boost collagen production and deliver vital nourishment for plumper, glowing, firmer skin.
Superstar Ingredients: Signal peptides, resveratrol, niacinamide, multi-molecular hyaluronic acid, avocado and cupuacu butters.
Step 4 Retinol
SUPER A RETINOL SLEEP CREAM A high-performance retinol blend designed to accelerate cell turnover for radiant, smoother, stronger skin. Specifically designed for menopausal skin so you can enjoy all the benefits of retinol without the irritating downsides.
Superstar ingredients: 0.5% encapsulated retinol, ceramides, multi-molecular hyaluronic acid.
